Good morning, Lubbock.

A new poll finds 23% of Americans keep music on 24/7 and 36% of young listeners do so, with many Lubbock drivers enjoying country and Tejano playlists.

Results show only 3% would be embarrassed by their top tracks + local residents clearly embrace their sound choices.

A new guide explains how plasma is donated in Lubbock, from drawing blood and returning it with saline to effectively preparing plasma for patients, and lists seven local donation sites including BioLife Plasma Services + Octapharma Plasma.

Northern Colorado Bears vs. Texas Tech Red Raiders Basketball

7-8:30 p.m. — United Supermarkets Arena — Check website for ticket prices — Watch the fierce basketball matchup between the Northern Colorado Bears and Texas Tech Red Raiders.

Caldwell Kids Christmas Show

7:30-9:30 p.m. — Cactus Theater — $25 Adults, $20 Children 10 & Under — Experience a professional holiday concert featuring talented kids backed by a live band.

Stormcrow Pokémon TCG League Challenge - December

11:30 AM – 5:00 PM — Stormcrow Games — Entry Fee Required — Compete in the December Pokémon TCG League Challenge and test your skills against local players.

UCF Knights at Texas Tech Red Raiders Women's Basketball

6:00 p.m. — United Supermarkets Arena — Ticket prices vary — Catch the thrilling women's basketball action between UCF and Texas Tech.

Classical Mystery Tour: A Tribute to The Beatles

8:30-10:30 p.m. — Lubbock Symphony Orchestra — Ticket prices vary — Experience an enchanting evening of Beatles classics performed by a full symphony orchestra.

ThunderBeard Tribute to ZZ Top

7:30-9:00 p.m. — Cactus Theater — Tickets from $22.50 — Experience an authentic tribute to the iconic sounds of ZZ Top with the lively band ThunderBeard.