Daily editionWednesday, September 24th, 2025
Good morning, Lubbock.
The Daily Lubbock Team
Here’s your local news at a glance for Wednesday, the 24th of September.
Community
At the Panhandle South Plains Fair in Lubbock, local food stands served corn dogs, roasted corn, mini pancakes, and rib dogs on Sept. 23, with vendors from churches and businesses offering a variety of treats.
The event runs through Sept. 27 — visitors will find more local flavors and festive offerings as it continues.
Lubbock Avalanche-JournalRead more
Business
7 Brew Coffee, a fast-growing drive-thru chain, will soon open a new shop at 319—323 E. Highway 114 in Levelland to serve customizable drinks like lattes, mochas, and matchas and create about 50 local jobs.
KFYORead more
After nearly a year of vacancy, the former World of Beer in the West End Shopping Center will soon reopen as Raider Tavern, a local bar set to offer drinks and live entertainment.
Details on the opening are still pending — locals are eager for a new gathering spot.
KKAMRead more
Education
Local middle schoolers attended a Workforce Solutions South Plains event in Plainview where they learned about career paths like law enforcement, health care, cosmetology and automotive services (this is the second career fair this month).
Organizers said the event is meant to spark early interest and help students build strong foundations for future careers.
FOX34Read more
Government
On Tuesday, the Lubbock City Council approved the first meet and confer agreement with the Lubbock Professional Police Association to boost police recruitment and retention—enhancing lateral hiring by letting experienced officers skip entrance exams—and to formalize Chief Seth Herman’s physical fitness program; the city and LPPA will return to negotiations in the coming weeks to address financial matters.
FOX34Read more
Sports
Matt Williams kicked a 30-yard field goal during halftime in the Texas Tech vs. UMass game on September 20, 2008—impressing coach Mike Leach and earning a walk-on spot on the team.
He went on to become a key scorer by converting nearly all extra points and tying for sixth on the all-time scoring list.
KKAMRead more
Texas Tech Athletics and Dairy Max partnered on a No Mustaches campaign when coach Joey McGuire and players like Jacob Rodriguez appeared in a social media video that celebrates local dairy farmers and the growing NIL movement—Dairy Max’s vice president Will Mallow said the project evolved from a milk machine installation into a broader opportunity for the athletes.
FOX34Read more
Texas Tech coach Joey McGuire and players starred in Dairy Max’s 'No Mustaches' campaign to boost NIL opportunities and honor local dairy farmers.
The campaign builds on last year’s video series with other athletes — a move that may change how players market themselves.
KCBDRead more
Lubbock Events
Planning for the Future & Beyond Seminar
Thursday, September 25th, 2025 · 3-6 p.m. — Club Building at Raider Ranch Independent Living — Free entry — Gain valuable insights on future planning, living options, and estate management.
Red Clay Strays Live at Cook's Garage
Friday, September 26th, 2025 · 8:00-9:30 PM — Cook's Garage — Ticket info not provided — Enjoy the uplifting sounds of the Red Clay Strays from Mobile, Alabama as they showcase their unique musical blend.
Frankie Valli Concert
Saturday, September 27th, 2025 · 7-9 p.m. — Buddy Holly Hall of Performing Arts and Sciences — Ticket prices vary — Enjoy an iconic performance by legendary rocker Frankie Valli and the Four Seasons.
Easy Jim - The Music of the Grateful Dead
Sunday, September 28th, 2025 · 7-9 p.m. — Cactus Theater — $22.50-$50.00 — Experience the high-energy tribute to The Grateful Dead with exciting original improvisations and vocal harmonies.
Lakeview Live Performance
Tuesday, September 30th, 2025 · 8:00 – 9:30 p.m. — Jake's Sports Cafe — Ticket info unavailable — Enjoy a night of heartfelt country music with rising duo Lakeview as they share their faith and community spirit.
For the Good Times: Tribute to Ray Price
Thursday, October 2nd, 2025 · 7:30-9:30 p.m. — Cactus Theater — $26-$62 — Experience a heartfelt tribute to Texas legend Ray Price with authentic Western swing music by Billy Mata & The Texas Tradition.
Lubbock Legends of the Force Planetary Qualifier
Saturday, October 4th, 2025 · 8 AM – 5 PM — Stormcrow Games — $45 — Compete in the inaugural Planetary Qualifier with side events and a chance to showcase your skills.
Flatland Cavalry Homecoming Concert
Friday, October 10th, 2025 · 7-10 p.m. — Urbanovsky City Park — Ticket pricing not specified — Enjoy a night of heartfelt country music from one of the genre's most dynamic bands.
Texas Tech Red Raiders vs. Kansas Jayhawks
Saturday, October 11th, 2025 · 11:59 PM – 1:29 AM — Jones AT&T Stadium — Ticket prices vary — Watch a thrilling college football matchup as the Red Raiders host the Jayhawks.
Phil Wickham Concert
Wednesday, October 15th, 2025 · 7-8:30 p.m. — United Supermarkets Arena — Ticket prices vary — Experience uplifting worship music with Phil Wickham during the Air1 Worship Now Tour.